Modern websites are made with a variety of different technologies, each of which are better suited to some applications than others. In order to establish the best technology for our clients, we first look at the audience the site is intended for and the marketing path(s) that can be used to reach that audience. Is it better to have a great looking site, built with Flash and full of stunning effects, or a site that just provides a lot of relevant information and loads quickly? Do you have some great photos to use?

Would it make sense to start off with a low-cost solution and upgrade later?

Almost all websites will need some words and images. Finding agreement on what should be said, getting the SEO right and yet still making it interesting - well, that can be tricky. It is a particular challenge for those operating as sole traders or in small business partnerships; how do you make a strong public statement about your skills and capabilities without seeming boastful? Nonetheless, your visitors are looking for good reasons to engage and you should provide them.

The natural solution is to ask us to compose the site's content on your behalf. If you are great at what you do, we are more than happy to say so.

It may be that you simply need your staff to see a five minute demo of a new email set-up. On the other hand, if we develop a new eCommerce site for your organisation, at least two members of staff will need to attend a formal course familiarising them with its day-to-day administration. You may also wish for a member of staff to be shown the basics of product photography and image preparation, so that it is cheaper and easier to add new products to your online catalogue when you need to.

Our staff includes a number of experienced trainers who are particularly able to communicate their knowledge effectively.

For most organisations, online marketing is about getting relevant web traffic to visit their site. For all practical purposes that means getting listed on page one of the search engines or paying to have ads shown on other sites, unless an off-internet campaign is within budget. We can do several things to help you cut the cost of the traffic you want to generate. First of all, we have a particular expertise in producing websites that load quickly and contain a lot of relevant text content, with all the basic SEO done as it should be; that gets our sites rated highly by Google, Yahoo and Bing. Secondly, we know some great little tricks that can get you significantly more return on a keyword advertising spend.